Category Head - Personal Care

Marico Limited is one of India's leading FMCG companies with iconic brands like Parachute, Saffola, and Livon in its portfolio. With a strong presence in hair care, skin care, and healthy foods, Marico is known for innovation-driven growth and consumer-centric marketing strategies.

The Category Head for Personal Care will lead strategic planning, brand management, and P&L ownership for a portfolio of personal care brands. This role requires a strategic thinker who can drive category growth through innovation, consumer insights, and integrated marketing campaigns while managing cross-functional stakeholders.

• Drive overall category strategy and P&L management for personal care portfolio with revenue targets of ₹500+ crores
• Lead brand positioning, product innovation, and new product development initiatives based on consumer insights
• Develop and execute integrated marketing campaigns across ATL, BTL, and digital channels to drive brand equity and market share
• Collaborate with sales and trade marketing teams to design effective go-to-market strategies and promotional plans
• Manage brand budgets, analyze ROI on marketing spends, and optimize resource allocation for maximum impact
• Monitor competitive landscape, track market trends, and identify white space opportunities for category expansion

• MBA from a premier institution (IIM/XLRI/ISB/FMS) with specialization in Marketing
• 9-12 years of experience in brand management within FMCG sector, preferably in personal care or beauty categories
• Proven track record of successfully launching and scaling brands with measurable business impact
• Strong consumer insights orientation with experience in market research and analytics
• Excellent strategic thinking abilities combined with strong execution and project management skills
• Experience in managing creative agencies, media partners, and cross-functional teams
• Deep understanding of digital marketing, e-commerce, and omnichannel consumer engagement strategies

• Competitive package between ₹25L – ₹30L per annum
• Lead iconic brands with significant marketing budgets and strategic importance
• Work in a culture that values innovation, consumer centricity, and entrepreneurial thinking
• Hybrid work arrangement providing flexibility and work-life balance
• Direct exposure to senior leadership and opportunity to shape category strategy

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.