Head of Marketing - Digital & Performance

Nykaa is India's leading omnichannel beauty and wellness platform with 80+ retail stores and millions of online customers. A unicorn success story, Nykaa has revolutionized how India shops for beauty, personal care, and fashion products.

We are looking for a dynamic Head of Marketing to lead our digital and performance marketing initiatives across all channels. This leadership role will drive customer acquisition, retention, and brand building strategies for one of India's most loved beauty brands.

• Lead and scale digital marketing strategies across paid, owned, and earned media channels
• Drive customer acquisition and retention programs with focus on CAC optimization and LTV growth
• Manage marketing budgets of ₹50+ crores and optimize ROI across performance marketing channels
• Build and lead a team of 20+ marketing professionals across SEO, SEM, social media, content, and influencer marketing
• Design and execute integrated brand campaigns across digital, offline, and retail touchpoints
• Collaborate with product, merchandising, and analytics teams to drive data-driven marketing decisions

• 12+ years of marketing experience with at least 5 years in leadership roles within e-commerce or D2C brands
• Proven expertise in performance marketing, growth hacking, and customer acquisition strategies
• Strong understanding of marketing analytics, attribution models, and martech stack
• Experience managing large marketing budgets (₹30+ crores annually) with demonstrated ROI
• MBA from tier-1 institute (IIM/ISB/FMS/XLRI) strongly preferred
• Excellent leadership skills with experience building and scaling high-performing teams
• Deep knowledge of beauty/fashion industry and consumer behavior trends is a plus

• Competitive package between ₹28L – ₹35L per annum
• Lead marketing for India's #1 beauty and wellness unicorn with massive brand visibility
• Work directly with founders and senior leadership on strategic initiatives
• Hybrid work model with flexible arrangements and world-class office amenities
• ESOPs and performance bonuses aligned with business growth milestones

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.