Trade Marketing Manager

ITC Limited is one of India's foremost private sector companies with a diversified presence in FMCG, hotels, paperboards, packaging, and agri-business. ITC's FMCG segment includes iconic brands like Aashirvaad, Sunfeast, Bingo, and Classmate with a rapidly growing portfolio.

The Trade Marketing Manager will develop and execute trade marketing strategies to drive distribution, visibility, and sales for key FMCG brands. This role involves close collaboration with sales, brand, and distributor networks to maximize market penetration and shelf presence.

• Design and implement trade marketing strategies to enhance product visibility and off-take across modern trade and general trade channels
• Develop promotional schemes, merchandising plans, and in-store activation programs for key retail partners
• Collaborate with sales teams to optimize distribution reach, inventory management, and secondary sales performance
• Manage trade marketing budgets and track ROI on promotional investments and trade spends
• Conduct market visits and audits to assess in-store execution, competitor activities, and share of shelf
• Partner with brand teams to ensure seamless alignment between consumer marketing and trade activation initiatives

• MBA with 7+ years of experience in trade marketing, channel management, or sales in FMCG sector
• Strong understanding of distribution systems, retail dynamics, and shopper behavior in Indian markets
• Proven track record of executing successful trade marketing campaigns driving volume and revenue growth
• Excellent analytical skills with ability to interpret sales data, market trends, and competitive intelligence
• Experience working with modern trade retailers (Big Basket, DMart, Reliance Retail) and general trade distributors
• Strong project management abilities and cross-functional collaboration skills
• Proficiency in trade marketing tools, CRM systems, and data visualization platforms

• Competitive package between ₹16L – ₹21L per annum
• Drive trade strategy for iconic FMCG brands with pan-India market presence
• Work in one of India's most respected and diversified conglomerates with strong career growth trajectory
• Hybrid work model offering flexibility with modern workplace amenities at Noida office
• Significant exposure to end-to-end FMCG value chain from brand building to trade execution

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.