Regional Sales Head - East Zone

Britannia Industries is one of India's leading food companies with iconic brands like Good Day, Marie Gold, and NutriChoice. With a heritage spanning over 100 years, Britannia combines quality, taste, and nutrition to delight consumers across India and international markets.

The Regional Sales Head will drive sales strategy and business growth for the East Zone covering West Bengal, Bihar, Jharkhand, Odisha, and Northeast states. This senior leadership role requires a results-oriented sales leader who can manage large distributor networks, build market share, and deliver aggressive growth targets in a competitive FMCG landscape.

• Drive overall sales strategy and P&L responsibility for East Zone with revenue targets exceeding ₹800 crores
• Manage and mentor a team of 8 Area Sales Managers and oversee 50+ Territory Sales Officers across the region
• Develop and execute go-to-market strategies, distribution expansion plans, and route-to-market optimization
• Build strong relationships with key distributors, modern trade partners, and institutional buyers to enhance market penetration
• Monitor sales performance, market share trends, and competitive activities to identify growth opportunities
• Lead demand forecasting, inventory planning, and collaboration with supply chain to ensure product availability

• MBA from a reputed institution with specialization in Sales & Marketing
• Minimum 12 years of sales experience in FMCG sector with at least 6 years in regional or zonal leadership roles
• Proven track record of consistently exceeding sales targets and driving market share gains in competitive markets
• Deep understanding of FMCG distribution channels including general trade, modern trade, and alternative channels
• Strong leadership and people management skills with ability to drive performance across large sales teams
• Excellent analytical skills with proficiency in sales analytics, demand forecasting, and market intelligence
• Willingness to travel extensively across the region and work in diverse market conditions

• Competitive package between ₹24L – ₹30L per annum
• Lead a strategic region for India's most iconic food brand with significant business impact
• Manage large-scale operations with autonomy and accountability for business results
• On-site role with extensive market exposure and hands-on sales leadership experience
• Fast-track career growth opportunities into national sales leadership roles

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.