Performance Marketing Manager

Meesho is India's fastest-growing e-commerce marketplace, empowering millions of small businesses and individual entrepreneurs. With a strong focus on tier 2 and tier 3 cities, Meesho is democratizing internet commerce across India. The company has raised significant funding and continues to scale rapidly with innovative marketing strategies.

We are seeking an experienced Performance Marketing Manager to lead our paid acquisition efforts across multiple digital channels. This role will be responsible for driving customer acquisition at scale while optimizing for CAC and LTV metrics. You will manage substantial marketing budgets and work closely with product, analytics, and creative teams.

• Design and execute performance marketing campaigns across Google Ads, Facebook, Instagram, and emerging platforms
• Manage monthly marketing budgets exceeding ₹5 crores with clear ROI accountability
• Build and optimize conversion funnels to improve acquisition efficiency and reduce CAC by 20-30%
• Collaborate with data science teams to develop predictive models for user acquisition and retention
• Lead A/B testing initiatives across creatives, landing pages, and targeting strategies
• Mentor a team of 4-6 performance marketing specialists and coordinate with agency partners

• 8+ years of experience in performance marketing with at least 4 years in a leadership role
• Proven track record of managing monthly ad spends of ₹3+ crores across multiple channels
• Deep expertise in Google Ads, Meta Ads Manager, and programmatic advertising platforms
• Strong analytical skills with proficiency in Google Analytics, Appsflyer, or similar attribution tools
• Experience in e-commerce, fintech, or consumer internet companies is highly preferred
• MBA from tier-1 institute or equivalent experience in growth marketing roles
• Excellent communication skills and ability to present data-driven insights to leadership

• Competitive package between ₹24L – ₹30L per annum
• Opportunity to impact millions of users and drive growth for India's leading social commerce platform
• Work with a high-performing marketing team and access to cutting-edge marketing technology
• Hybrid work model with flexible working hours and modern office infrastructure
• Fast-track career growth with exposure to leadership and strategic decision-making

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.