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Growth Marketing Manager - Performance at CRED
About CRED
CRED is India's most trusted rewards platform for creditworthy individuals, revolutionizing how members manage their credit cards and access premium experiences. Known for its product innovation and unique brand positioning, CRED has become a category leader in the fintech space with millions of premium members.
About the Role
We are seeking a data-driven Growth Marketing Manager to lead our performance marketing initiatives and drive user acquisition at scale. This role is ideal for a marketing strategist who thrives on experimentation, optimization, and delivering measurable business outcomes in a fast-paced startup environment.
What You Will Be Doing
- Own and execute performance marketing strategy across digital channels including Google Ads, Facebook, Instagram, and programmatic platforms
- Drive user acquisition campaigns with focus on optimizing CAC, LTV, and ROAS while scaling monthly active user base
- Design and implement A/B testing frameworks for creatives, messaging, landing pages, and conversion funnels
- Collaborate with product, analytics, and creative teams to develop cohesive growth campaigns aligned with business objectives
- Manage monthly performance marketing budget of ₹5+ Cr with accountability for efficient spend allocation
- Build comprehensive dashboards and reporting mechanisms to track campaign performance and derive actionable insights
What CRED Is Looking For
- 6+ years of experience in performance marketing, growth marketing, or digital marketing with consumer tech companies
- Proven expertise in managing large-scale paid campaigns across Google, Meta, and other digital platforms
- Strong analytical skills with proficiency in Google Analytics, MMP tools (AppsFlyer/Branch), and SQL
- Demonstrated success in optimizing conversion funnels and improving key metrics like CAC, retention, and LTV
- Experience in fintech, e-commerce, or consumer app space preferred
- Bachelor's degree in Marketing, Business, or related field; MBA from tier-1 institute is a plus
- Self-starter with entrepreneurial mindset and ability to thrive in ambiguous, fast-moving environments
What Makes This Role Stand Out
- Competitive package between ₹25L – ₹30L per annum with attractive ESOP component
- Shape growth strategy for one of India's most innovative fintech brands with massive market potential
- Work alongside exceptional talent in a culture that values creativity, ownership, and impact
- Hybrid work model with flexibility and access to CRED's premium Bengaluru office
- Unparalleled learning opportunities with exposure to cutting-edge growth marketing strategies
How to Access This Opportunity
This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.
Ready to Apply for This Role?
This is a verified internal opportunity available exclusively through CareerJump.
Apply directly on our platform or join our WhatsApp community for daily updates.