Growth Marketing Manager

CRED is India's most trusted platform for creditworthy individuals, offering rewards for credit card bill payments and access to exclusive premium products and services. With over 10 million members, CRED has redefined fintech marketing through its distinctive brand campaigns and member-first approach. The company is backed by marquee investors and is rapidly expanding its product portfolio in payments, lending, and commerce.

The Growth Marketing Manager will drive user acquisition, activation, and retention strategies through data-driven campaigns across digital channels. This role requires a performance marketer who can blend creativity with analytics to optimize the entire user funnel. You will own growth experiments, manage significant marketing budgets, and work cross-functionally with product, design, and data teams to scale CRED's member base.

• Design and execute multi-channel growth campaigns across paid social, display, affiliate, and influencer marketing
• Own CAC optimization and user acquisition targets with monthly budget management of ₹3-5 crores
• Build and optimize conversion funnels from awareness to activation using A/B testing and experimentation
• Develop retention marketing strategies including lifecycle campaigns, referral programs, and engagement initiatives
• Analyze campaign performance using analytics tools and build dashboards for real-time performance tracking
• Collaborate with brand, product, and content teams to ensure consistent messaging and positioning

• 6-9 years of experience in performance marketing, growth marketing, or digital marketing roles
• Proven track record of scaling user acquisition for consumer tech, fintech, or e-commerce platforms
• Strong expertise in Facebook Ads, Google Ads, programmatic advertising, and marketing automation tools
• Data-driven mindset with proficiency in Google Analytics, MixPanel, CleverTap, or similar platforms
• Experience managing monthly marketing budgets exceeding ₹2 crores with demonstrable ROI
• Excellent analytical and problem-solving skills with ability to derive insights from complex data
• Bachelor's degree in marketing, business, or engineering; MBA from premier institute is a plus

• Competitive package between ₹28L – ₹35L per annum
• Drive growth for one of India's most innovative and premium fintech brands
• Work with a talented team in a fast-paced, high-ownership environment
• Hybrid work model with flexibility and focus on outcomes over presence
• Exposure to cutting-edge marketing technologies and experimentation culture

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.