Senior Brand Manager - Personal Care

Hindustan Unilever Limited (HUL) is India's largest FMCG company with a heritage of over 90 years. HUL's portfolio includes iconic brands across home care, personal care, and foods & beverages touching the lives of 9 out of 10 Indian households. The company is known for marketing excellence, innovation, and building purpose-driven brands that create positive social impact.

The Senior Brand Manager will lead brand strategy and execution for a flagship personal care brand with multi-crore revenue, driving market share growth and consumer engagement. This role involves developing integrated marketing campaigns, managing innovation pipelines, and working with cross-functional teams to deliver business objectives. You will be responsible for brand P&L, consumer insights, and building long-term brand equity.

• Develop and execute comprehensive brand strategy including positioning, communication, innovation, and activation plans
• Drive annual business planning process including volume forecasts, pricing strategy, and A&P budget allocation
• Lead creative development working with agency partners to create breakthrough campaigns across TV, digital, and retail
• Analyze consumer insights, market trends, and competitive landscape to identify growth opportunities
• Manage product innovation pipeline from concept to launch including product development, packaging, and go-to-market plans
• Collaborate with sales, supply chain, and finance teams to ensure seamless execution and achievement of volume and value targets

• 7+ years of brand management experience in FMCG sector, preferably in personal care or beauty categories
• MBA from premier institution (IIM, ISB, XLRI, or equivalent) with proven track record in brand building
• Strong analytical and strategic thinking skills with ability to translate insights into actionable plans
• Excellent creative judgment and experience in developing impactful advertising campaigns
• Deep understanding of consumer behavior, digital marketing, and omnichannel retail landscape
• Exceptional stakeholder management and influencing skills across levels and functions
• Passion for brands, creativity, and consumer understanding with entrepreneurial mindset

• Competitive package between ₹22L – ₹30L per annum
• Lead a flagship brand at India's premier FMCG company with massive consumer reach
• Work with best-in-class marketing practices, global resources, and creative agency partnerships
• Hybrid work model offering work-life balance with 3 days office collaboration
• Accelerated career growth opportunities in one of India's most admired companies

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.