Performance Marketing Manager

upGrad is South Asia's largest higher education company delivering world-class online programs in collaboration with top global universities. With over 2 million registered learners and presence across 85+ countries, upGrad is transforming lives through education. The company has raised over $500 million in funding and continues to lead the EdTech revolution.

We are seeking a results-driven Performance Marketing Manager to lead paid acquisition campaigns across digital channels with a monthly budget of ₹5+ crores. This role focuses on driving qualified enrollments for upGrad's degree and professional programs through data-backed optimization and innovative growth strategies.

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Facebook, LinkedIn, and other digital platforms
• Manage monthly marketing budgets of ₹5+ crores ensuring optimal ROI and cost per acquisition targets
• Drive qualified lead generation and enrollment conversions for upGrad's portfolio of 100+ programs
• Conduct continuous A/B testing, landing page optimization, and conversion funnel improvements
• Analyze campaign performance data and generate actionable insights for stakeholders and leadership
• Collaborate with creative, content, and analytics teams to design high-performing ad creatives and messaging

• 7-10 years of hands-on experience in performance marketing and paid acquisition
• Proven expertise in managing large-scale campaigns on Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
• Strong track record of achieving aggressive CAC and ROI targets in EdTech, D2C, or high-consideration categories
• Deep understanding of marketing analytics, attribution modeling, and conversion optimization
• Proficiency with analytics platforms like Google Analytics, Mixpanel, and marketing automation tools
• Bachelor's degree in Marketing, Business, or related field; certifications in Google Ads and Facebook Blueprint preferred
• Excellent analytical, problem-solving, and project management skills

• Competitive package between ₹18L – ₹24L per annum
• Manage one of India's largest EdTech marketing budgets with significant autonomy
• Drive growth for a category-defining company transforming millions of lives through education
• Hybrid work model with 3 days in office at upGrad's modern Gurugram campus
• Work with cutting-edge marketing technology and a high-caliber performance marketing team

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.