Trade Marketing Manager - Modern Trade

ITC Limited is one of India's foremost private sector companies with a diversified presence across FMCG, Hotels, Paperboards, Packaging, and Agri Business. ITC's FMCG division houses leading brands across multiple categories and is known for its innovation and consumer-centric approach.

The Trade Marketing Manager will drive modern trade strategy and execution for ITC's FMCG brands across organized retail channels including hypermarkets, supermarkets, and e-commerce platforms. This role requires a blend of strategic planning, retailer relationship management, and in-store execution excellence.

• Develop and execute modern trade marketing strategy for ITC FMCG brands across key retail chains in Eastern region
• Manage relationships with modern trade accounts including Big Bazaar, Reliance Retail, DMart, and regional chains
• Plan and implement promotional campaigns, visibility programs, and new product launches in modern trade outlets
• Analyze sell-in and sell-out data, market share, and competitive activity to identify growth opportunities
• Collaborate with category, brand, and sales teams to ensure alignment on trade investments and merchandising plans
• Monitor trade budgets, ROI on promotional spends, and ensure compliance with trade terms and conditions

• MBA in Marketing/Sales from reputed institution with 8+ years in FMCG trade marketing or modern trade roles
• Deep understanding of modern trade dynamics, retailer economics, and category management principles
• Strong track record in managing relationships with large format retail chains and driving volume growth
• Excellent analytical skills with proficiency in Nielsen/Kantar data analysis and retail analytics tools
• Proven ability to design and execute impactful promotional campaigns and in-store activations
• Strong negotiation and influencing skills with ability to manage P&L and trade marketing budgets
• Experience with ITC, HUL, Nestlé, or similar large FMCG organizations is preferred

• Competitive package between ₹16L – ₹22L per annum
• Work with India's most respected FMCG conglomerate managing iconic brands across categories
• High visibility role with direct impact on revenue growth and market share expansion
• On-site position with comprehensive employee benefits and ITC's renowned organizational culture
• Excellent career progression opportunities within ITC's diversified business portfolio

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.