Trade Marketing Manager

Hindustan Unilever Limited (HUL) is India's largest FMCG company with a heritage spanning over 85 years. With a portfolio of over 50 brands spanning 14 categories including Foods, Home Care, and Beauty & Personal Care, HUL touches the lives of two-thirds of Indian consumers. The company is committed to sustainable business practices and developing future-ready leaders in the FMCG industry.

The Trade Marketing Manager will drive channel strategy and trade activation programs for HUL's Home Care portfolio across modern trade and traditional channels in North India. This role demands excellence in translating brand strategies into compelling in-store executions that drive distribution, visibility, and sales velocity. You will partner with sales teams and channel partners to maximize shopper engagement and category growth.

• Develop and execute trade marketing strategies for Home Care brands across GT and MT channels
• Design and implement in-store activation programs, promotional schemes, and visibility initiatives
• Manage trade marketing budgets exceeding ₹15 crores ensuring optimal ROI on trade spends
• Collaborate with brand teams to translate consumer campaigns into effective trade programs
• Analyze channel dynamics, shopper insights, and competitive activities to optimize trade strategies
• Lead cross-functional coordination with sales, supply chain, and finance teams for seamless execution

• MBA from tier-1 institution with specialization in Marketing or Sales
• Minimum 8 years in FMCG trade marketing with deep understanding of both modern and traditional trade
• Proven experience in designing successful trade promotions and channel-specific marketing programs
• Strong analytical capabilities with expertise in trade metrics including distribution, offtake, and market share
• Excellent stakeholder management skills with ability to influence sales teams and channel partners
• Proficiency in Nielsen/Kantar data analysis and trade marketing tools
• Strong project management and budgeting skills with demonstrated P&L management experience

• Competitive package between ₹17L – ₹23L per annum
• Shape trade strategies for iconic brands reaching millions of Indian households
• Work with HUL's best-in-class marketing team and access world-class training programs
• Hybrid work arrangement offering 2 days work-from-home flexibility per week
• Accelerated career growth with opportunities to move into Brand Management and Category Leadership

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.