Head of Marketing

boAt Lifestyle is India's leading consumer electronics brand specializing in affordable and stylish audio wearables and lifestyle products. With a strong D2C presence and partnerships with major e-commerce platforms, boAt has captured the imagination of young India with its bold marketing and innovative products.

We are looking for a Head of Marketing to lead all brand, digital, performance, and communications initiatives for boAt. This is a leadership role requiring a visionary marketer who can build iconic brand campaigns, drive growth, and scale marketing operations for India's fastest-growing consumer electronics brand.

• Define and execute comprehensive marketing strategy spanning brand building, digital marketing, influencer partnerships, and customer engagement
• Lead a team of 15+ marketing professionals across brand, digital, performance, content, and creative functions
• Drive annual marketing plans with budgets exceeding ₹50 crores ensuring optimal ROI and brand visibility
• Conceptualize and execute high-impact brand campaigns including celebrity partnerships, product launches, and tentpole activations
• Build data-driven performance marketing frameworks to drive customer acquisition and retention across digital channels
• Partner with product, sales, and e-commerce teams to align marketing initiatives with business objectives and revenue goals

• MBA from top-tier business school with 12+ years of marketing experience including 5+ years in leadership roles
• Proven track record of building consumer brands in electronics, lifestyle, fashion, or D2C sectors
• Deep expertise in digital marketing, performance marketing, social media, influencer marketing, and brand building
• Strong analytical mindset with ability to leverage data and insights to drive marketing decisions
• Exceptional creative instincts with experience working with creative agencies and production houses
• Outstanding leadership and team management skills with ability to inspire and build high-performing teams
• Strong business acumen with experience managing P&L and marketing budgets in high-growth environments

• Competitive package between ₹26L – ₹30L per annum
• Lead marketing for India's most loved consumer electronics brand with a passionate customer base
• Shape brand strategy and creative direction with significant autonomy and leadership support
• Hybrid work model offering flexibility with collaborative office environment in Mumbai
• Be part of an entrepreneurial culture with opportunity to create category-defining marketing campaigns

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.