Trade Marketing Manager

Parle Products is one of India's largest food and confectionery manufacturers, with iconic brands like Parle-G, Monaco, KrackJack, and Melody. With a legacy of over 90 years, Parle reaches over 6 million retail outlets across India, making it one of the most distributed FMCG companies. The company is known for its strong rural penetration, affordable pricing, and consumer trust.

We are seeking an experienced Trade Marketing Manager to drive category growth and market penetration for biscuit and confectionery brands across the Western region. This role requires a strategic marketer who can design trade promotions, activate in-store visibility, and collaborate with sales teams to achieve distribution and volume targets. You will manage significant trade marketing budgets and work closely with distributors and modern trade partners.

• Design and execute trade marketing strategies to drive distribution, visibility, and offtake across general trade and modern trade
• Plan and implement seasonal promotions, trade schemes, and in-store activation programs across 200,000+ outlets
• Manage trade marketing budgets of ₹15+ crores and ensure optimal ROI on promotional spends
• Collaborate with sales teams to identify market opportunities, improve share of shelf, and counter competitive activities
• Monitor trade marketing metrics including numeric distribution, weighted distribution, and market share
• Develop point-of-sale materials, merchandising guidelines, and visibility standards for retail execution

• 8-12 years of experience in trade marketing, category management, or sales operations in FMCG sector
• Strong understanding of trade dynamics, distributor management, and modern trade operations
• Proven track record of designing and executing successful trade promotions and activation programs
• Excellent analytical skills with ability to interpret Nielsen/Kantar data and derive actionable insights
• MBA in Marketing from reputed institutions preferred
• Outstanding stakeholder management, negotiation, and communication skills
• Proficiency in MS Office, especially Excel and PowerPoint for data analysis and presentations

• Competitive package between ₹16L – ₹22L per annum
• Work with India's most iconic FMCG brands reaching millions of consumers daily
• Strategic role with significant autonomy and budget responsibility
• Collaborative culture with opportunities to work across sales, marketing, and supply chain functions
• Comprehensive benefits including performance incentives, health coverage, and employee engagement programs

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.