Performance Marketing Manager

Nykaa is India's leading omnichannel beauty and lifestyle retailer, offering over 3,000 brands across beauty, personal care, and fashion. As a digital-first company with 100+ offline stores, Nykaa has revolutionized how Indian consumers discover and purchase beauty products.

The Performance Marketing Manager will drive customer acquisition and revenue growth through paid digital channels, managing multi-million rupee monthly budgets. This data-driven role requires expertise in performance marketing across search, social, display, and affiliate channels.

• Manage and optimize performance marketing campaigns across Google Ads, Meta, Amazon Advertising, and affiliate networks with monthly budgets of ₹5+ crores
• Drive key metrics including CAC, ROAS, conversion rates, and LTV across brand and category campaigns
• Develop testing roadmaps for creative variations, audience segments, and bidding strategies to improve campaign efficiency
• Collaborate with creative, product, and analytics teams to build high-converting landing pages and customer journeys
• Implement advanced tracking, attribution modeling, and analytics frameworks to measure true campaign impact
• Stay ahead of platform updates, industry trends, and competitive landscape to identify growth opportunities

• 6-8 years of performance marketing experience in e-commerce, D2C, or consumer internet companies
• Deep expertise in Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms
• Proven track record of managing monthly marketing budgets of ₹3+ crores with strong ROAS delivery
• Strong analytical skills with proficiency in Excel, SQL, and data visualization tools like Tableau
• Understanding of e-commerce metrics, funnel optimization, and multi-touch attribution
• Bachelor's degree in Marketing, Engineering, or related field; certifications from Google/Meta preferred
• Experience in beauty, fashion, or lifestyle categories is a significant advantage

• Competitive package between ₹20L – ₹27L per annum
• Drive growth for India's most loved beauty brand with access to significant marketing budgets
• Work with best-in-class marketing, product, and data science teams in a fast-paced environment
• Hybrid work model with flexibility and vibrant office culture
• Opportunity to shape marketing strategy during an exciting phase of omnichannel expansion

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.