Head of Marketing

Mamaearth, part of Honasa Consumer Limited, is India's first Made Safe certified brand offering toxin-free beauty and personal care products. The company has scaled rapidly to become one of India's leading D2C brands with a strong omnichannel presence across 500+ cities.

The Head of Marketing will drive end-to-end marketing strategy for Mamaearth's flagship brand, overseeing brand positioning, consumer acquisition, and retention initiatives. This role requires a strategic leader who can blend brand storytelling with performance marketing to accelerate growth in a competitive D2C landscape.

• Define and execute comprehensive marketing strategy aligned with business objectives and revenue targets
• Lead brand campaigns across digital, TV, print, and outdoor media to strengthen brand equity and recall
• Oversee performance marketing, influencer partnerships, and content strategy to drive customer acquisition
• Manage marketing budgets exceeding ₹50 crores with accountability for ROI and brand health metrics
• Collaborate with product, sales, and e-commerce teams to ensure seamless go-to-market execution
• Build and mentor a high-performing marketing team of 15+ professionals across multiple functions

• 10+ years of marketing experience with at least 5 years in leadership roles within FMCG, D2C, or consumer brands
• Proven track record of scaling consumer brands through integrated marketing campaigns
• Strong expertise in digital marketing, brand building, and performance marketing analytics
• MBA from a Tier-1 institution with demonstrated strategic thinking and execution capabilities
• Experience managing large teams and cross-functional stakeholders in fast-paced environments
• Deep understanding of Indian consumer behavior and omnichannel retail dynamics
• Excellent communication, presentation, and storytelling skills

• Competitive package between ₹24L – ₹30L per annum
• Lead marketing for one of India's fastest-growing unicorn D2C brands
• Work with a young, innovative team driving category disruption
• Hybrid work setup offering flexibility and work-life balance
• Opportunity to shape brand strategy for a portfolio expanding into new categories

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.