Head of Marketing

Lenskart is Asia's largest eyewear company and India's leading omnichannel eyewear retailer with over 1,500 stores and a strong digital presence. The company has revolutionized the eyewear industry with innovative technology, affordable pricing, and convenient home eye checkups. Backed by SoftBank, Lenskart is rapidly expanding across India and Southeast Asia.

We are looking for a Head of Marketing to lead brand strategy, digital marketing, and customer acquisition for Lenskart's India operations. This role will oversee a team of 20+ marketers across performance marketing, brand campaigns, social media, and influencer partnerships. You will be responsible for driving brand love, market share growth, and ROI-driven marketing investments.

• Define and execute the overall marketing strategy to drive brand awareness, customer acquisition, and retention
• Lead a team of 20+ marketing professionals across brand, performance, content, and creative functions
• Own the marketing budget (₹100+ crores annually) and deliver strong ROI across all channels
• Develop and execute integrated campaigns spanning TV, digital, OOH, influencer, and social media
• Drive partnerships with celebrities, influencers, and brand ambassadors to amplify brand reach
• Collaborate with product, sales, and tech teams to align marketing initiatives with business objectives

• 10+ years of experience in marketing leadership roles, preferably in D2C, retail, or consumer brands
• Proven track record of scaling brands in competitive consumer markets with strong P&L ownership
• Deep expertise in brand building, digital marketing, performance marketing, and omnichannel strategies
• Strong analytical mindset with ability to leverage data for decision-making and optimization
• Exceptional leadership and team-building skills with experience managing large, diverse teams
• MBA from Tier-1 business school (IIM, ISB, XLRI, etc.) strongly preferred
• Excellent communication and storytelling skills with executive presence

• Competitive package between ₹28L – ₹35L per annum
• Lead marketing for one of India's most loved and fastest-growing D2C brands
• Work directly with founders and senior leadership on strategic brand initiatives
• Hybrid work model with flexibility and access to a vibrant, collaborative office culture
• Opportunity to create impact at scale with marketing budgets exceeding ₹100 crores

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.