Head of Brand Communications

Mamaearth, under Honasa Consumer Ltd, is India's first Made Safe certified brand and a leading player in the natural and toxin-free personal care segment. Listed on NSE and BSE, the company operates multiple D2C brands including Mamaearth, The Derma Co., Aqualogica, and BBlunt, with a strong omnichannel presence.

The Head of Brand Communications will lead the integrated brand communication strategy across all touchpoints, driving brand visibility, consumer engagement, and thought leadership. This role will orchestrate PR, influencer marketing, social media, content strategy, and corporate communications for the Mamaearth brand.

• Develop and execute comprehensive brand communication strategies to strengthen Mamaearth's position as India's leading natural beauty and personal care brand
• Lead PR initiatives, media relations, and reputation management across print, digital, and broadcast channels
• Oversee influencer marketing programs, celebrity collaborations, and content creator partnerships to drive authentic brand storytelling
• Manage crisis communication protocols and serve as the primary spokesperson for brand-related communications
• Collaborate with product, marketing, and performance teams to ensure consistent messaging across all consumer touchpoints
• Track and analyze communication metrics, brand sentiment, and share of voice to continuously optimize strategies

• 9-13 years of experience in brand communications, PR, or integrated marketing with at least 5 years in beauty, FMCG, or D2C brands
• Proven track record of building brand narratives and executing high-impact communication campaigns
• Strong existing relationships with media houses, journalists, and influencer networks in the lifestyle and beauty space
• Excellent storytelling abilities with exceptional written and verbal communication skills
• Experience managing multi-channel communication strategies including digital, social, and traditional media
• MBA in Marketing/Communications or equivalent from premier institutes
• Deep understanding of Indian consumer behavior and cultural nuances in brand communication

• Competitive package between ₹25L – ₹30L per annum
• Shape the brand narrative of India's fastest-growing D2C beauty unicorn
• Work with a young, energetic team driving category disruption in natural personal care
• Hybrid work model with flexible working arrangements at Gurugram headquarters
• Opportunity to work across multiple brands in the Honasa portfolio with significant ESOP potential

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.