Growth Marketing Manager

upGrad is South Asia's largest higher education company delivering online programs in collaboration with top global universities. With over 5 million registered learners and 500+ hiring partners, upGrad is transforming professional education through technology-enabled learning. The company has raised over $600M in funding and continues to expand across new geographies and program verticals.

The Growth Marketing Manager will drive performance marketing initiatives to acquire, engage, and retain learners across multiple program categories. This data-driven role focuses on optimizing the entire customer lifecycle from awareness to conversion, managing multi-million rupee monthly marketing budgets across digital channels. You'll work closely with product, content, and sales teams to scale user acquisition efficiently.

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other performance channels
• Manage monthly marketing budgets of ₹2-3 crores with clear ROI and CAC targets
• Develop growth experiments, A/B tests, and conversion optimization strategies across the funnel
• Analyze marketing data, campaign performance, and user behavior to derive actionable insights
• Collaborate with creative, content, and product teams to develop high-converting landing pages and creatives
• Build and scale marketing automation, lifecycle campaigns, and retention initiatives

• 6-9 years of performance marketing or growth marketing experience in consumer tech, edtech, or e-commerce
• Proven expertise in managing ₹1+ crore monthly budgets with demonstrated ROI improvements
• Deep knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and analytics tools
• Strong analytical skills with proficiency in GA4, SQL, Excel, and marketing attribution models
• Experience with marketing automation platforms like Clevertap, MoEngage, or WebEngage
• Bachelor's degree in Marketing, Engineering, or Business; MBA preferred
• Self-starter with ability to thrive in fast-paced, target-driven startup environments

• Competitive package between ₹18L – ₹24L per annum
• Drive growth for India's largest edtech unicorn impacting millions of learners
• Work with cutting-edge martech stack and access to significant marketing budgets
• Hybrid work setup with 3 days in office and flexible timing
• Fast career progression with opportunities to build and lead marketing teams

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.