Category Head

Parle Products is one of India's leading FMCG companies and the makers of iconic brands like Parle-G, Monaco, and Melody. With a legacy of over 90 years, Parle is deeply embedded in Indian households and operates one of the largest distribution networks in the country. The company is known for its innovation, affordability, and consumer trust.

The Category Head will drive the strategic direction and growth of a key biscuit or confectionery category, managing brand portfolios worth several hundred crores. This role requires a strategic leader who can balance brand building with commercial excellence and drive market share gains in a competitive landscape.

• Define category strategy, brand positioning, and long-term growth roadmap
• Manage P&L for assigned category and drive profitable volume growth
• Lead product innovation, new product development, and portfolio optimization initiatives
• Develop integrated marketing campaigns across ATL, BTL, and digital channels
• Drive trade marketing strategies and collaborate with sales teams for market execution
• Analyze market trends, consumer insights, and competitive dynamics to identify growth opportunities

• MBA from top-tier business school with specialization in Marketing
• 10+ years of experience in brand management and marketing within FMCG sector
• Proven track record of managing large brands and driving category growth
• Strong understanding of consumer behavior, market research, and brand analytics
• Experience in biscuits, confectionery, snacks, or food categories preferred
• Excellent leadership, strategic thinking, and cross-functional collaboration skills
• Data-driven decision maker with strong commercial and financial acumen

• Competitive package between ₹22L – ₹28L per annum
• Lead iconic brands that touch millions of Indian consumers daily
• Drive strategic decisions that impact business at a national scale
• Work with a legacy FMCG company that values innovation and entrepreneurship
• High visibility role with direct access to senior leadership

This opening is not listed on any public job portal. It is a verified internal opportunity exclusively accessible through the website careerjump.co.in and directly apply to this job role. They also have similar job openings posted daily on their website. You can also join their WhatsApp Community for daily updates on verified internal job openings.